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The Impact of Social Media Influencers on Consumer Brand Awareness and Consumer Perceived Quality towards Brand Image

In recent years, due to the development of information technology, many social media platforms such as Facebook, Instagram, YouTube have been transformed from the past function of simply providing entertainment to the public into the most effective advertising medium. Due to the high number of Inter...

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Bibliographic Details
Main Author:	He, Shu Kun
Format:	Final Year Project / Dissertation / Thesis
Published:	2022
Subjects:	HD Industries. Land use. Labor
Online Access:	http://eprints.utar.edu.my/4449/ http://eprints.utar.edu.my/4449/1/21UKM03568_He_Shu_Kun.pdf

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