The influence of ethnicity on social media influencer towards customer purchase intention

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The influence of ethnicity on social media influencer towards customer purchase intention

Social media in nowadays has become a daily basis, and there is not a single day when they do not habitually check their social media. Therefore, it is not surprising that social media platforms have become a significant marketing channel for nowadays. The past studies show there is a relationship b...

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Bibliographic Details
Main Author:	Lim, Yi Thing
Format:	Final Year Project / Dissertation / Thesis
Published:	2021
Subjects:	H Social Sciences (General)
Online Access:	http://eprints.utar.edu.my/4390/ http://eprints.utar.edu.my/4390/1/2100450_Capstone_Project.pdf

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