Determinants of Food Delivery Apps (FDA) adoption reluctance among Generation Y in Malaysia

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Determinants of Food Delivery Apps (FDA) adoption reluctance among Generation Y in Malaysia

The food industry may not be the industry most affected by the COVID-19 pandemic, but it is apparent that many retail outlets have caused their owners to be at their wit’s end. But the ones who persist had to change their perspective and integrate with the online application market, thus came the FD...

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Bibliographic Details
Main Authors:	Liew, Serene, Wang, Li Jian, Hong, Syuan Ying, Go, Wei Nie
Format:	Final Year Project / Dissertation / Thesis
Published:	2021
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/4332/ http://eprints.utar.edu.my/4332/1/fyp_MK_2021_LS_%2D_1807296.pdf

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