Yeo, W. T., Ling, H. Y., & Chai, M. M. (2020). Rational versus emotional appeals for smartphone advertisement in triggering UTAR undergraduates purchase intention.
Chicago Style (17th ed.) CitationYeo, Wan Teng, Hui Yin Ling, and Ming Mei Chai. Rational Versus Emotional Appeals for Smartphone Advertisement in Triggering UTAR Undergraduates Purchase Intention. 2020.
MLA (9th ed.) CitationYeo, Wan Teng, et al. Rational Versus Emotional Appeals for Smartphone Advertisement in Triggering UTAR Undergraduates Purchase Intention. 2020.
Warning: These citations may not always be 100% accurate.