The influence of sexual appeal in advertising towards Malaysian cosmetic product buying behaviour

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The influence of sexual appeal in advertising towards Malaysian cosmetic product buying behaviour

Sexual appeal advertisement is always a sensitive topic in Malaysia, this qualitative study aims to explore the perception of different races in Malaysia on sexual appeal advertisement and their opinion towards the impact of sexual appeal in cosmetic products on their buying behaviour. In order to f...

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Bibliographic Details
Main Authors:	Law, Tsu Pin, Koh, Jasmine Chia Min, Lim, Joo Hong
Format:	Final Year Project / Dissertation / Thesis
Published:	2020
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/4027/ http://eprints.utar.edu.my/4027/1/fyp_AV_2020_LTP_%2D_1603440.pdf

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