The perceived credibility of Instagram influencers and the impact of health product posts on Universiti Tunku Abdul Rahman (UTAR) students’ purchase

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The perceived credibility of Instagram influencers and the impact of health product posts on Universiti Tunku Abdul Rahman (UTAR) students’ purchase

Social media platform like Facebook, Twitter and Instagram have provided people opportunities to share out their point of views and ideas to their followers. Some people who owns a huge number of following on their social media platform are known as “Social Media Influencers” as they are capable to...

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Bibliographic Details
Main Authors:	Intan Azura Al Zahra, Abdullah, Heng, Kai Jian
Format:	Final Year Project / Dissertation / Thesis
Published:	2020
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/4026/ http://eprints.utar.edu.my/4026/1/fyp_AV_2020_IAAZ_%2D_1800437.pdf

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