The impact of gender differentiation in the social media influencer toward skin care advertisement

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The impact of gender differentiation in the social media influencer toward skin care advertisement

In this modern era, advertisement has been considered as an essential tool for the marketers to identify themselves in the concentrated marketplace as well as to influence the potential consumers especially through the platform of social media. Nowadays, the social media have penetrated into our dai...

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Bibliographic Details
Main Authors:	Chuah, Jing Mun, Wang, Wei Gi
Format:	Final Year Project / Dissertation / Thesis
Published:	2020
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/4024/ http://eprints.utar.edu.my/4024/1/fyp_AV_2020_CJM_%2D_1701517.pdf

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