A study in identifying factors in YouTube advertisements that influence consumer purchasing behaviour among people in Malaysia

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A study in identifying factors in YouTube advertisements that influence consumer purchasing behaviour among people in Malaysia

Nowadays online advertising has grown rapidly to attract a large amount of targeted audiences. YouTube has become one of the popular platforms for advertisers and marketers to promote their brand, products or services. However, there are advertisements considered as ineffective in leading consumer p...

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Bibliographic Details
Main Authors:	Ho, Sing Yee, Lau, Qian Yu, Yeo, Yi Wei
Format:	Final Year Project / Dissertation / Thesis
Published:	2020
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/4023/ http://eprints.utar.edu.my/4023/1/fyp_AV_2020_HSY_%2D_1702774.pdf

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