The influence of packaging design elements upon consumer buying behaviour among young adults towards food products

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The influence of packaging design elements upon consumer buying behaviour among young adults towards food products

In recent years, competitive in food industry is getting intense. This caused manufactures have to put more effort to increase their food packaging’s communication capacity and quality, so that consumer especially young adults could approach to them. Therefore, this project “The Influence of Packagi...

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Bibliographic Details
Main Authors:	Ngoi, Zhong Sheng, Lee, Odelia
Format:	Final Year Project / Dissertation / Thesis
Published:	2020
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/4022/ http://eprints.utar.edu.my/4022/1/fyp_AV_2020_NZS_%2D_1800262.pdf

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