Factors affecting willingness to pay for green products among undergraduate students in UTAR

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Factors affecting willingness to pay for green products among undergraduate students in UTAR

Even though green products play an important role in reducing the environmental problems, the consumers’ low willingness to pay for green products has caused the global demand for green products to be lower than expected. Therefore, many studies concerning the willingness to pay for green products h...

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Bibliographic Details
Main Authors:	Lai, Zheng Hao, Ong, Jia Yi, Tan, Suk Li, Tio, Yu Xuen
Format:	Final Year Project / Dissertation / Thesis
Published:	2020
Subjects:	HG Finance
Online Access:	http://eprints.utar.edu.my/3992/ http://eprints.utar.edu.my/3992/1/fyp_FE_2020_LZH_%2D_1601314.pdf

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