Factors affecting customer loyalty in Malaysia Airlines Berhad

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Factors affecting customer loyalty in Malaysia Airlines Berhad

This study is aimed to examine the relationships between the customer satisfaction, customer feedback, service quality, corporate image and reputation and the customer loyalty in the Malaysia Airline Berhad. This research’s survey is conducted with the cooperation of the Malaysia Airline Berhad, a t...

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Bibliographic Details
Main Authors:	Wong, Zhi Sheng, Chang, Li Kin, Khou, Jing Kai, Yong, Jie Ying, Chua, Le Lin
Format:	Final Year Project / Dissertation / Thesis
Published:	2020
Subjects:	HD Industries. Land use. Labor
Online Access:	http://eprints.utar.edu.my/3983/ http://eprints.utar.edu.my/3983/1/fyp_BA_2020_WZS_%2D_1505940.pdf

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