Gen X tourist's intention to visit non-endorsed world heritage sites in Malaysia - a modification of uncertainty reduction theory

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Gen X tourist's intention to visit non-endorsed world heritage sites in Malaysia - a modification of uncertainty reduction theory

Visitation to cultural heritage tourism destinations can help local community to gain additional income and jobs, encourage people from different culture to live more harmoniously, and reduce the outflow of local currency. Tourist visitation at the destinations in Malaysia however was concentrated o...

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Bibliographic Details
Main Authors:	Chai, Yah Chee, Chee, Wai Loon, Cheong, Jia Ying, Fong, Man Syuen, Yap, Mun Ching
Format:	Final Year Project / Dissertation / Thesis
Published:	2020
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/3965/ http://eprints.utar.edu.my/3965/1/fyp_MK_2020_CYC_%2D_1603186.pdf

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