Determinants of potential buyer purchase intention toward life insurance among generation Y

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Determinants of potential buyer purchase intention toward life insurance among generation Y

The aim of this research is to study the determinants of potential buyer purchase intention toward life insurance among generation Y. Independent variables (IVs) including attitude, social influence, income and knowledge are used to test whether they are able to affect the dependent variable (DV) wh...

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Bibliographic Details
Main Authors:	Ooi, Jonathan Wei Keat, Leh, Khai Heng, Lim, Weng Kai, Lye, Ka Hang, Ong, Huey Yin
Format:	Final Year Project / Dissertation / Thesis
Published:	2019
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/3933/ http://eprints.utar.edu.my/3933/1/fyp_MK_2019_OJWK_%2D_1607172.pdf

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