APA (7th ed.) Citation

Chan, W. S., Chang, Y. C., Ooi, J. J. E., Kok, M. Y., & Yip, K. C. (2019). Exploring mobile social media advertising towards purchase intention: The roles of Ducoffe’s web advertising model, credibility, and incentives.

Chicago Style (17th ed.) Citation

Chan, Wen Shen, Yong Chee Chang, Joshua Jun Ern Ooi, Ming Yenn Kok, and Khong Chen Yip. Exploring Mobile Social Media Advertising Towards Purchase Intention: The Roles of Ducoffe’s Web Advertising Model, Credibility, and Incentives. 2019.

MLA (9th ed.) Citation

Chan, Wen Shen, et al. Exploring Mobile Social Media Advertising Towards Purchase Intention: The Roles of Ducoffe’s Web Advertising Model, Credibility, and Incentives. 2019.