The determinants that influence customers’ preference on selecting local commercial banks in Malaysia

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The determinants that influence customers’ preference on selecting local commercial banks in Malaysia

The purpose of this research is to determine the relationship between customers’ preference on selecting local commercial banks with its determinants in Malaysia.This study is designed to achieve the following objectives: (1) To determine the relationship between service quality and customers’ prefe...

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Bibliographic Details
Main Authors:	Lew, Jun Xuan, Mah, Hin Kit, Tan, Jing Ven, Lee, Jia Mei, Cheng, Yee Lay
Format:	Final Year Project / Dissertation / Thesis
Published:	2019
Subjects:	HG Finance
Online Access:	http://eprints.utar.edu.my/3889/ http://eprints.utar.edu.my/3889/1/fyp_BF_2019_LJX_%2D_1606691.pdf

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