Driving factors towards live-stream shopping lifestyle in Malaysia: an undiscovered gold mine?

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Driving factors towards live-stream shopping lifestyle in Malaysia: an undiscovered gold mine?

Live-stream shopping is growing exponentially in Malaysia but limited research has been conducted to investigate the driving factors that lead consumers to shop via live-stream. Thus, this research is aimed to establish the factors that affect the purchase intention of Malaysia online shoppers on li...

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Bibliographic Details
Main Authors:	Ong, Zhan Ye, Chan, Li Qing, Kong, Yi Ming, Toh, Jia Xing, Von, Yang Hui
Format:	Final Year Project / Dissertation / Thesis
Published:	2019
Subjects:	HF5601 Accounting
Online Access:	http://eprints.utar.edu.my/3867/ http://eprints.utar.edu.my/3867/1/fyp_AC_2019_OZY_%2D_1607288.pdf

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