A qualitative study on the influence of Mahathir’s rhetorical communication in Malaysia’s GE 14 political campaign

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A qualitative study on the influence of Mahathir’s rhetorical communication in Malaysia’s GE 14 political campaign

A transformational leader that have a strong rhetorical communication is able to influence the public for attitude and behavioural change. The purpose of this study is to explore how Tun Dr. Mahathir bin Mohamad’s rhetorical communication influence the voter’s decision making in Malaysia GE14 politi...

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Bibliographic Details
Main Authors:	Janice, De Cruz, Lee, Ei Kei, Loh, Kah Heng, Kwok, Wilbur Kenneth Zoen Ting, Wong, Kah Wai
Format:	Final Year Project / Dissertation / Thesis
Published:	2020
Subjects:	JC Political theory
Online Access:	http://eprints.utar.edu.my/3807/ http://eprints.utar.edu.my/3807/1/fyp_PR_2019_JDC_%2D_1606621.pdf

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