Customers’ Intention to Purchase Halal Products in Malaysia: A Case of Non-Muslims

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Customers’ Intention to Purchase Halal Products in Malaysia: A Case of Non-Muslims

In today’s modern society, people are more concern about the food they purchase and consume. The issues of food poisoning and unethical food preparation and sources had caused the concern around the world, especially in a less developed country. Therefore, people tend to be more cautious about the s...

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Bibliographic Details
Main Author:	Yeow, Chin Chai
Format:	Final Year Project / Dissertation / Thesis
Published:	2019
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.utar.edu.my/3601/ http://eprints.utar.edu.my/3601/1/Overall_FYP_Jay_Latest_18092019_Final.pdf

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