A Study of Generation Y’s Perception towards Chinese
Smartphone Brands

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A Study of Generation Y’s Perception towards Chinese Smartphone Brands

Chinese smartphones brands are currently rising and expanding their international market. Currently, Generation Y who are tech-savvy and rely more on technical devices than other generations are the largest buyer of smartphones in Malaysia. The main objectives of this research is to determine the f...

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Bibliographic Details
Main Author:	Goh, Li Jie
Format:	Final Year Project / Dissertation / Thesis
Published:	2019
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.utar.edu.my/3599/ http://eprints.utar.edu.my/3599/1/A_Study_on_Generation_Y's_Perception_towards_Chinese_Smartphone_Brands.pdf

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