Purchase Intention Towards Ready-Made and Custom-Made Products in Textile and Apparel Industry

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Purchase Intention Towards Ready-Made and Custom-Made Products in Textile and Apparel Industry

An unprecedented change of consumer demand in the Malaysian textile and apparel industry has been an economic impact to various corresponding businesses. Accordingly, “the change” is believed to be the cause that turns the Malaysian industry up-side-down as the consumers decrease their spending on t...

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Bibliographic Details
Main Author:	Ng, Shi Jie
Format:	Final Year Project / Dissertation / Thesis
Published:	2019
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.utar.edu.my/3598/ http://eprints.utar.edu.my/3598/1/NgShiJie_1506609_FYP_Amendment_v4.pdf

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