Antecedents of consumer’s attitude towards social media
influencer & its impact on purchase intention

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Antecedents of consumer’s attitude towards social media influencer & its impact on purchase intention

Social media influencers has become a popular form of marketing tool and are able to create a buzz to increase exposure for businesses and attract the public eyes. This study is designed to explore on the effectiveness of social media influencer, which are focused on the characteristics that are inf...

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Bibliographic Details
Main Author:	Teo, Desmond De Wen
Format:	Final Year Project / Dissertation / Thesis
Published:	2019
Subjects:	H Social Sciences (General) HF Commerce HM Sociology
Online Access:	http://eprints.utar.edu.my/3594/ http://eprints.utar.edu.my/3594/1/Desmond_Teo.pdf

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