A Study on the Promotion Effectiveness of Recommender System

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A Study on the Promotion Effectiveness of Recommender System

This research aims to examine the relationship between perceived trust and promotion effectiveness of recommendation system. Specifically, this research explores the relationship between three types of trusts namely, competence trust, benevolence trust and integrity trust and perceived Recommendatio...

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Bibliographic Details
Main Author:	Wang, Chuan Yu
Format:	Final Year Project / Dissertation / Thesis
Published:	2019
Subjects:	H Social Sciences (General) HF Commerce HM Sociology
Online Access:	http://eprints.utar.edu.my/3591/ http://eprints.utar.edu.my/3591/1/Thesis_Wang_Chuan_Yu_1800001.pdf

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