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The Influence of Sales Promotion, Perceived Product Quality and Hedonic Perception on Consumers’ Purchase Intention - The Moderating Effect of Brand Awareness

Because of the growth in exercise trend in Taiwan, not only for people who have begun to view the sports activities as an important issue and pay more attention on health and living in a higher quality life. Based on this trend, the sports markets in Taiwan have seized an opportunity to establish th...

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Bibliographic Details
Main Author:	Gu, Yi Chen
Format:	Final Year Project / Dissertation / Thesis
Published:	2019
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.utar.edu.my/3588/ http://eprints.utar.edu.my/3588/1/After_Edited_version.pdf

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