Gu, Y. C. (2019). The Influence of Sales Promotion, Perceived Product Quality and Hedonic Perception on Consumers’ Purchase Intention - The Moderating Effect of Brand Awareness.
Chicago Style (17th ed.) CitationGu, Yi Chen. The Influence of Sales Promotion, Perceived Product Quality and Hedonic Perception on Consumers’ Purchase Intention - The Moderating Effect of Brand Awareness. 2019.
MLA (9th ed.) CitationGu, Yi Chen. The Influence of Sales Promotion, Perceived Product Quality and Hedonic Perception on Consumers’ Purchase Intention - The Moderating Effect of Brand Awareness. 2019.
Warning: These citations may not always be 100% accurate.