Gender differences in impulsivity of e-commerce online purchase intention among UTAR students: conscientiousness, negative emotionality and extraversion as covariates

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Gender differences in impulsivity of e-commerce online purchase intention among UTAR students: conscientiousness, negative emotionality and extraversion as covariates

Previous research has shown that there were less studies between genders differences in impulsivity of online shopping purchase intention, most of the researches conducted in Western countries but not Eastern country (i.e. Malaysia). The objective of current study is to examine gender differences in...

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Bibliographic Details
Main Authors:	Phang, Shiau Fen, Lee, Zhi Wen, Nabilah, Mohd Yusoff
Format:	Final Year Project / Dissertation / Thesis
Published:	2019
Subjects:	HQ The family. Marriage. Woman
Online Access:	http://eprints.utar.edu.my/3549/ http://eprints.utar.edu.my/3549/1/fyp_PY_2019_PSF.pdf

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