The effects of economic and social factors toward voting behaviour of Malaysia’s young voters in 14th General Election

In this paper, we examine the effects of the variables toward the voting behaviour of Malaysia’s young voters who aged from 21 to 39. Based on this research, we study the theoretical and empirical effect brought by government debt, Goods and Services Tax (GST), inflation, unemployment, scandals, val...

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Main Authors: Tan, Jamie Yik Ki, Lau, Hooi Yee, Lee, Yee Yen, Tan, Jia Yi, Teh, Suet Yee
Format: Final Year Project / Dissertation / Thesis
Published: 2019
Subjects:
Online Access:http://eprints.utar.edu.my/3538/
http://eprints.utar.edu.my/3538/1/fyp_FN_2019_TJYK.pdf
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author Tan, Jamie Yik Ki
Lau, Hooi Yee
Lee, Yee Yen
Tan, Jia Yi
Teh, Suet Yee
author_facet Tan, Jamie Yik Ki
Lau, Hooi Yee
Lee, Yee Yen
Tan, Jia Yi
Teh, Suet Yee
author_sort Tan, Jamie Yik Ki
building UTAR Institutional Repository
collection Online Access
description In this paper, we examine the effects of the variables toward the voting behaviour of Malaysia’s young voters who aged from 21 to 39. Based on this research, we study the theoretical and empirical effect brought by government debt, Goods and Services Tax (GST), inflation, unemployment, scandals, valence and social media on voting behaviour which ultimately influence the electoral outcomes. The reason of conducting this research is primarily driven by the interest to conduct further study on those relevant factors that led to the historic political change in Malaysia after the 14th General Election in 2018. In order to analyse the election’s results and understand clearly the reasons behind this outcome, it is necessary to conduct a study on the voting behaviour of Malaysia’s young voters who contributed the highest percentage of voters during the 14th General Election. Thus, the target respondents will be Malaysia’s young voters who aged from 21 to 39 whereby Universiti Tunku Abdul Rahman (UTAR) population will be the potential survey respondents. In fact, there are numerous reasons that stimulate voters to voice out via democratic system which will be discussed further in this paper. In a nutshell, this paper provides a good foundation to politicians, different parties in the financial sectors and future researchers in political marketing literature and voting behaviour research.
first_indexed 2025-11-15T19:30:22Z
format Final Year Project / Dissertation / Thesis
id utar-3538
institution Universiti Tunku Abdul Rahman
institution_category Local University
last_indexed 2025-11-15T19:30:22Z
publishDate 2019
recordtype eprints
repository_type Digital Repository
spelling utar-35382019-08-21T12:48:09Z The effects of economic and social factors toward voting behaviour of Malaysia’s young voters in 14th General Election Tan, Jamie Yik Ki Lau, Hooi Yee Lee, Yee Yen Tan, Jia Yi Teh, Suet Yee HG Finance In this paper, we examine the effects of the variables toward the voting behaviour of Malaysia’s young voters who aged from 21 to 39. Based on this research, we study the theoretical and empirical effect brought by government debt, Goods and Services Tax (GST), inflation, unemployment, scandals, valence and social media on voting behaviour which ultimately influence the electoral outcomes. The reason of conducting this research is primarily driven by the interest to conduct further study on those relevant factors that led to the historic political change in Malaysia after the 14th General Election in 2018. In order to analyse the election’s results and understand clearly the reasons behind this outcome, it is necessary to conduct a study on the voting behaviour of Malaysia’s young voters who contributed the highest percentage of voters during the 14th General Election. Thus, the target respondents will be Malaysia’s young voters who aged from 21 to 39 whereby Universiti Tunku Abdul Rahman (UTAR) population will be the potential survey respondents. In fact, there are numerous reasons that stimulate voters to voice out via democratic system which will be discussed further in this paper. In a nutshell, this paper provides a good foundation to politicians, different parties in the financial sectors and future researchers in political marketing literature and voting behaviour research. 2019-04-04 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/3538/1/fyp_FN_2019_TJYK.pdf Tan, Jamie Yik Ki and Lau, Hooi Yee and Lee, Yee Yen and Tan, Jia Yi and Teh, Suet Yee (2019) The effects of economic and social factors toward voting behaviour of Malaysia’s young voters in 14th General Election. Final Year Project, UTAR. http://eprints.utar.edu.my/3538/
spellingShingle HG Finance
Tan, Jamie Yik Ki
Lau, Hooi Yee
Lee, Yee Yen
Tan, Jia Yi
Teh, Suet Yee
The effects of economic and social factors toward voting behaviour of Malaysia’s young voters in 14th General Election
title The effects of economic and social factors toward voting behaviour of Malaysia’s young voters in 14th General Election
title_full The effects of economic and social factors toward voting behaviour of Malaysia’s young voters in 14th General Election
title_fullStr The effects of economic and social factors toward voting behaviour of Malaysia’s young voters in 14th General Election
title_full_unstemmed The effects of economic and social factors toward voting behaviour of Malaysia’s young voters in 14th General Election
title_short The effects of economic and social factors toward voting behaviour of Malaysia’s young voters in 14th General Election
title_sort effects of economic and social factors toward voting behaviour of malaysia’s young voters in 14th general election
topic HG Finance
url http://eprints.utar.edu.my/3538/
http://eprints.utar.edu.my/3538/1/fyp_FN_2019_TJYK.pdf