Soft power of Korean popular culture on consumer behaviour in Malaysia

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Soft power of Korean popular culture on consumer behaviour in Malaysia

In line with varieties of globalized products and images that could get in Malaysia, especially when information could be spread easily and fast in this modern world, people’s consumer behavior can be subjected to a range of influences. One of the influences is the Korean popular culture that domina...

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Bibliographic Details
Main Author:	Gan, Xi Ni
Format:	Final Year Project / Dissertation / Thesis
Published:	2019
Subjects:	HD Industries. Land use. Labor
Online Access:	http://eprints.utar.edu.my/3479/ http://eprints.utar.edu.my/3479/1/fyp_JR_2019_GXN.pdf

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