The impact of branding towards cosmetics products: a comparison study between generation Y and generation Z

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The impact of branding towards cosmetics products: a comparison study between generation Y and generation Z

The impact of branding towards consumer behaviour. A comparison study between generation Y and generation Z in Perak state. This research aim to examine the relationship between brand loyalty, brand awareness, brand credibility, brand congruence and brand image which have a significance over the dep...

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Bibliographic Details
Main Authors:	Lee, Clement Jian Beng, Lam, Jeen Mun, Ng, Sut Kian, Ooi, Shi Ying, Tai, Yu Shiuan
Format:	Final Year Project / Dissertation / Thesis
Published:	2019
Subjects:	HD Industries. Land use. Labor
Online Access:	http://eprints.utar.edu.my/3466/ http://eprints.utar.edu.my/3466/1/fyp_PR_2019_LCJB.pdf

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