The effect of online advertisement on young females' perception on beauty

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The effect of online advertisement on young females' perception on beauty

Beauty has its own portrayal in advertisement nowadays. The portrayal of beauty in online advertisement may indirectly affect the young female’s perception of beauty. The perception of beauty that had been shaped may also affect their self-esteem. Hence, this study is identified the effects of onlin...

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Bibliographic Details
Main Authors:	Beh, Yin Ze, Yashinnie, Vasudevan, Jivaneswary, Ashok Kumar
Format:	Final Year Project / Dissertation / Thesis
Published:	2018
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/3438/ http://eprints.utar.edu.my/3438/1/fyp_PR_2018_BYZ.pdf

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