Exploring the factors that contribute to attitude change in communication among young adults
The study explored on the factors that contribute to attitude change among young adults in communication by constructing three different objectives. First, is to study the people understanding on persuasive communication. Secondly, researchers determine the factors that influencing young adults’ att...
| Main Authors: | , , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/3436/ http://eprints.utar.edu.my/3436/1/fyp_PR_2018_GYC.pdf |
| _version_ | 1848885901426425856 |
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| author | Gim, Yuen Ching Gwee, Jing Xuan Ho, Wai Khang Lee, Say Yik Lim, Tiong Lei |
| author_facet | Gim, Yuen Ching Gwee, Jing Xuan Ho, Wai Khang Lee, Say Yik Lim, Tiong Lei |
| author_sort | Gim, Yuen Ching |
| building | UTAR Institutional Repository |
| collection | Online Access |
| description | The study explored on the factors that contribute to attitude change among young adults in communication by constructing three different objectives. First, is to study the people understanding on persuasive communication. Secondly, researchers determine the factors that influencing young adults’ attitude change in communications. In addition, researchers also find out the biggest communications influencer on young adults’ attitude change. The data was collected through semi-structured interview that conducted through five informants using non-probability sampling as the sampling technique where subject have been selected were based on the convenience of accessibility and proximity of researchers. The information selection was young adults aged between 20 to 30 years old regardless race and gender. The research had found parents, peers, media, personage and environment are the factors that contribute to young adults’ attitude change in communication. However, peers was found to have the biggest influence in the research than other factors. |
| first_indexed | 2025-11-15T19:29:58Z |
| format | Final Year Project / Dissertation / Thesis |
| id | utar-3436 |
| institution | Universiti Tunku Abdul Rahman |
| institution_category | Local University |
| last_indexed | 2025-11-15T19:29:58Z |
| publishDate | 2018 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utar-34362019-07-31T11:02:57Z Exploring the factors that contribute to attitude change in communication among young adults Gim, Yuen Ching Gwee, Jing Xuan Ho, Wai Khang Lee, Say Yik Lim, Tiong Lei HM Sociology The study explored on the factors that contribute to attitude change among young adults in communication by constructing three different objectives. First, is to study the people understanding on persuasive communication. Secondly, researchers determine the factors that influencing young adults’ attitude change in communications. In addition, researchers also find out the biggest communications influencer on young adults’ attitude change. The data was collected through semi-structured interview that conducted through five informants using non-probability sampling as the sampling technique where subject have been selected were based on the convenience of accessibility and proximity of researchers. The information selection was young adults aged between 20 to 30 years old regardless race and gender. The research had found parents, peers, media, personage and environment are the factors that contribute to young adults’ attitude change in communication. However, peers was found to have the biggest influence in the research than other factors. 2018-08-20 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/3436/1/fyp_PR_2018_GYC.pdf Gim, Yuen Ching and Gwee, Jing Xuan and Ho, Wai Khang and Lee, Say Yik and Lim, Tiong Lei (2018) Exploring the factors that contribute to attitude change in communication among young adults. Final Year Project, UTAR. http://eprints.utar.edu.my/3436/ |
| spellingShingle | HM Sociology Gim, Yuen Ching Gwee, Jing Xuan Ho, Wai Khang Lee, Say Yik Lim, Tiong Lei Exploring the factors that contribute to attitude change in communication among young adults |
| title | Exploring the factors that contribute to attitude change in communication among young adults |
| title_full | Exploring the factors that contribute to attitude change in communication among young adults |
| title_fullStr | Exploring the factors that contribute to attitude change in communication among young adults |
| title_full_unstemmed | Exploring the factors that contribute to attitude change in communication among young adults |
| title_short | Exploring the factors that contribute to attitude change in communication among young adults |
| title_sort | exploring the factors that contribute to attitude change in communication among young adults |
| topic | HM Sociology |
| url | http://eprints.utar.edu.my/3436/ http://eprints.utar.edu.my/3436/1/fyp_PR_2018_GYC.pdf |