Impact of social media influencer on Instagram user purchase intention: the fashion industry
| Main Authors: | Chun, Cui Shan, Lim, Wai Meng, Tan, Ree Wen, Teh, Ee Wen |
|---|---|
| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2018
|
| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/3105/ http://eprints.utar.edu.my/3105/1/fyp_MK_2018_LWM.pdf |
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