Skip to content
VuFind
Advanced
  • The mediating effect of behavi...
  • Cite this
  • Print
  • Export Record
    • Export to RefWorks
    • Export to EndNoteWeb
    • Export to EndNote
The mediating effect of behavioral intention on consumer adoption of Alipay: a case in Malaysia
QR Code

The mediating effect of behavioral intention on consumer adoption of Alipay: a case in Malaysia

Bibliographic Details
Main Authors: Chong, Zheng Yang, Mok, Shee Wee, Nah, Lin Zhe, Su, Yee Chin, Wee, Shao Sheng
Format: Final Year Project / Dissertation / Thesis
Published: 2018
Subjects:
HC Economic History and Conditions
Online Access:http://eprints.utar.edu.my/3093/
http://eprints.utar.edu.my/3093/1/fyp_FE_2018_CZY.pdf
  • Holdings
  • Description
  • Similar Items
  • Staff View
Description
Description not available.

Similar Items

  • The development of mobile payment in China-A study of Alipay
    by: DENG, WEIJIE
    Published: (2018)
  • The Battle Between WeChat Pay and Alipay on Strategy Level
    by: Dong, Xinyi
    Published: (2017)
  • The influences of celebrity endorsements on consumers' purchase intentions toward sports equipment
    by: Chong, Wei Ni
    Published: (2024)
  • An Investigation on the Factors Influencing Consumer Behavioral Intention to Adopt Broadband in Kuala Lumpur, Malaysia
    by: Fu, Bo Yang
    Published: (2014)
  • The influence of fear appeal advertising toward consumers' attitute, emotion, reaction, and purchase intention in Kuching, Sarawak
    by: Sim, Swee Liang.
    Published: (2005)

Search Options

  • Advanced Search

Find More

  • Browse the Catalog

Need Help?

  • Search Tips