The Influential Effects of Packaging Design, In-Store Promotions and Pricing on Consumers’ Impulse Buying Behavior

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The Influential Effects of Packaging Design, In-Store Promotions and Pricing on Consumers’ Impulse Buying Behavior

Bibliographic Details
Main Author:	Chan, Sook Fong
Format:	Final Year Project / Dissertation / Thesis
Published:	2018
Online Access:	http://eprints.utar.edu.my/2982/ http://eprints.utar.edu.my/2982/1/MBA%2D2018%2D1506451%2D1.pdf

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