The Influential Effects of Packaging Design, In-Store Promotions and Pricing on Consumers’ Impulse Buying Behavior
| Main Author: | |
|---|---|
| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2018
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| Online Access: | http://eprints.utar.edu.my/2982/ http://eprints.utar.edu.my/2982/1/MBA%2D2018%2D1506451%2D1.pdf |
| _version_ | 1848885795145908224 |
|---|---|
| author | Chan, Sook Fong |
| author_facet | Chan, Sook Fong |
| author_sort | Chan, Sook Fong |
| building | UTAR Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-15T19:28:16Z |
| format | Final Year Project / Dissertation / Thesis |
| id | utar-2982 |
| institution | Universiti Tunku Abdul Rahman |
| institution_category | Local University |
| last_indexed | 2025-11-15T19:28:16Z |
| publishDate | 2018 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utar-29822019-03-22T06:15:36Z The Influential Effects of Packaging Design, In-Store Promotions and Pricing on Consumers’ Impulse Buying Behavior Chan, Sook Fong 2018-05 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/2982/1/MBA%2D2018%2D1506451%2D1.pdf Chan, Sook Fong (2018) The Influential Effects of Packaging Design, In-Store Promotions and Pricing on Consumers’ Impulse Buying Behavior. Master dissertation/thesis, UTAR. http://eprints.utar.edu.my/2982/ |
| spellingShingle | Chan, Sook Fong The Influential Effects of Packaging Design, In-Store Promotions and Pricing on Consumers’ Impulse Buying Behavior |
| title | The Influential Effects of Packaging Design, In-Store Promotions and Pricing on Consumers’ Impulse Buying Behavior |
| title_full | The Influential Effects of Packaging Design, In-Store Promotions and Pricing on Consumers’ Impulse Buying Behavior |
| title_fullStr | The Influential Effects of Packaging Design, In-Store Promotions and Pricing on Consumers’ Impulse Buying Behavior |
| title_full_unstemmed | The Influential Effects of Packaging Design, In-Store Promotions and Pricing on Consumers’ Impulse Buying Behavior |
| title_short | The Influential Effects of Packaging Design, In-Store Promotions and Pricing on Consumers’ Impulse Buying Behavior |
| title_sort | influential effects of packaging design, in-store promotions and pricing on consumers’ impulse buying behavior |
| url | http://eprints.utar.edu.my/2982/ http://eprints.utar.edu.my/2982/1/MBA%2D2018%2D1506451%2D1.pdf |