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A study of AirAsia corporate logo and colour impact on passengers' perception at the Low Cost Carrier Terminal (LCCT) in Malaysia

Bibliographic Details
Main Author:	Chelliah Thiruchelvam, Cheryl
Format:	Final Year Project / Dissertation / Thesis
Published:	2011
Subjects:	HE Transportation and Communications
Online Access:	http://eprints.utar.edu.my/289/ http://eprints.utar.edu.my/289/1/MCMB%2D2011%2D0708306%2D1.pdf

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