A study of AirAsia corporate logo and colour impact on passengers' perception at the Low Cost Carrier Terminal (LCCT) in Malaysia
| Main Author: | |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/289/ http://eprints.utar.edu.my/289/1/MCMB%2D2011%2D0708306%2D1.pdf |
| _version_ | 1848885211726610432 |
|---|---|
| author | Chelliah Thiruchelvam, Cheryl |
| author_facet | Chelliah Thiruchelvam, Cheryl |
| author_sort | Chelliah Thiruchelvam, Cheryl |
| building | UTAR Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-15T19:19:00Z |
| format | Final Year Project / Dissertation / Thesis |
| id | utar-289 |
| institution | Universiti Tunku Abdul Rahman |
| institution_category | Local University |
| last_indexed | 2025-11-15T19:19:00Z |
| publishDate | 2011 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utar-2892014-03-23T02:27:41Z A study of AirAsia corporate logo and colour impact on passengers' perception at the Low Cost Carrier Terminal (LCCT) in Malaysia Chelliah Thiruchelvam, Cheryl HE Transportation and Communications 2011-06 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/289/1/MCMB%2D2011%2D0708306%2D1.pdf Chelliah Thiruchelvam, Cheryl (2011) A study of AirAsia corporate logo and colour impact on passengers' perception at the Low Cost Carrier Terminal (LCCT) in Malaysia. Master dissertation/thesis, UTAR. http://eprints.utar.edu.my/289/ |
| spellingShingle | HE Transportation and Communications Chelliah Thiruchelvam, Cheryl A study of AirAsia corporate logo and colour impact on passengers' perception at the Low Cost Carrier Terminal (LCCT) in Malaysia |
| title | A study of AirAsia corporate logo and colour impact on passengers' perception at the Low Cost Carrier Terminal (LCCT) in Malaysia |
| title_full | A study of AirAsia corporate logo and colour impact on passengers' perception at the Low Cost Carrier Terminal (LCCT) in Malaysia |
| title_fullStr | A study of AirAsia corporate logo and colour impact on passengers' perception at the Low Cost Carrier Terminal (LCCT) in Malaysia |
| title_full_unstemmed | A study of AirAsia corporate logo and colour impact on passengers' perception at the Low Cost Carrier Terminal (LCCT) in Malaysia |
| title_short | A study of AirAsia corporate logo and colour impact on passengers' perception at the Low Cost Carrier Terminal (LCCT) in Malaysia |
| title_sort | study of airasia corporate logo and colour impact on passengers' perception at the low cost carrier terminal (lcct) in malaysia |
| topic | HE Transportation and Communications |
| url | http://eprints.utar.edu.my/289/ http://eprints.utar.edu.my/289/1/MCMB%2D2011%2D0708306%2D1.pdf |