Influence of Social Media Marketing, Brand Loyalty and eWOM Towards Consumers’ Purchase Intention
| Main Author: | |
|---|---|
| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/2791/ http://eprints.utar.edu.my/2791/1/13UKM06827_Report.pdf |
| _version_ | 1848885748129857536 |
|---|---|
| author | Bong, Wan Zhung |
| author_facet | Bong, Wan Zhung |
| author_sort | Bong, Wan Zhung |
| building | UTAR Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-15T19:27:31Z |
| format | Final Year Project / Dissertation / Thesis |
| id | utar-2791 |
| institution | Universiti Tunku Abdul Rahman |
| institution_category | Local University |
| last_indexed | 2025-11-15T19:27:31Z |
| publishDate | 2017 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utar-27912018-03-20T11:27:24Z Influence of Social Media Marketing, Brand Loyalty and eWOM Towards Consumers’ Purchase Intention Bong, Wan Zhung HF Commerce 2017-12 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/2791/1/13UKM06827_Report.pdf Bong, Wan Zhung (2017) Influence of Social Media Marketing, Brand Loyalty and eWOM Towards Consumers’ Purchase Intention. Master dissertation/thesis, UTAR . http://eprints.utar.edu.my/2791/ |
| spellingShingle | HF Commerce Bong, Wan Zhung Influence of Social Media Marketing, Brand Loyalty and eWOM Towards Consumers’ Purchase Intention |
| title | Influence of Social Media Marketing, Brand Loyalty and eWOM Towards Consumers’ Purchase Intention
|
| title_full | Influence of Social Media Marketing, Brand Loyalty and eWOM Towards Consumers’ Purchase Intention
|
| title_fullStr | Influence of Social Media Marketing, Brand Loyalty and eWOM Towards Consumers’ Purchase Intention
|
| title_full_unstemmed | Influence of Social Media Marketing, Brand Loyalty and eWOM Towards Consumers’ Purchase Intention
|
| title_short | Influence of Social Media Marketing, Brand Loyalty and eWOM Towards Consumers’ Purchase Intention
|
| title_sort | influence of social media marketing, brand loyalty and ewom towards consumers’ purchase intention |
| topic | HF Commerce |
| url | http://eprints.utar.edu.my/2791/ http://eprints.utar.edu.my/2791/1/13UKM06827_Report.pdf |