Influence of Social Media Marketing, Brand Loyalty and eWOM Towards Consumers’ Purchase Intention

Bibliographic Details
Main Author: Bong, Wan Zhung
Format: Final Year Project / Dissertation / Thesis
Published: 2017
Subjects:
Online Access:http://eprints.utar.edu.my/2791/
http://eprints.utar.edu.my/2791/1/13UKM06827_Report.pdf
Description
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