Consumers' permission in mobile advertising

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Consumers' permission in mobile advertising

With the emergence of the increasing mobile users in Malaysia especially tertiary institution students, mobile marketing can be a powerful advertising medium that allows marketer to generate one-to-one personal relationship with consumers. However, in spite of its potential, little academic research...

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Bibliographic Details
Main Author:	Lim, Fong Hoong
Format:	Final Year Project / Dissertation / Thesis
Published:	2011
Subjects:	H Social Sciences (General)
Online Access:	http://eprints.utar.edu.my/269/ http://eprints.utar.edu.my/269/1/AV%2D2011%2D0807217.pdf

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