The role of visualization: a study of the effectiveness of commercial photograph in advertising field

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The role of visualization: a study of the effectiveness of commercial photograph in advertising field

Commercial photographs appears anywhere, it creates a strong relationship in our daily life. Advertisers will use photographs to representing the brand image and convey the messages for the promotions. It become an important tools is advertising. This study will focus to the functions of commercial...

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Bibliographic Details
Main Author:	Loke, Hon Leong
Format:	Final Year Project / Dissertation / Thesis
Published:	2011
Subjects:	H Social Sciences (General)
Online Access:	http://eprints.utar.edu.my/268/ http://eprints.utar.edu.my/268/1/AV%2D2011%2D0706684.pdf

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