An analysis on the effectiveness of music in advertising towards consumer's buying behavior

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An analysis on the effectiveness of music in advertising towards consumer's buying behavior

Music is one of the most important elements in all the mass electronic advertising. Advertisers pick the right song that can best suit the product and brand carefully in order to get positive feedback from the consumers. Inappropriate match of music in the advertisement with the brand or product bei...

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Bibliographic Details
Main Author:	Ng, Pui Yue
Format:	Final Year Project / Dissertation / Thesis
Published:	2011
Subjects:	H Social Sciences (General)
Online Access:	http://eprints.utar.edu.my/267/ http://eprints.utar.edu.my/267/1/AV%2D2011%2D0905918.pdf

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