Understanding The Effects Of Ewom On Direct Sales Through The Information Adoption Model

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Understanding The Effects Of Ewom On Direct Sales Through The Information Adoption Model

In the direct sales industry, leveraging social networking sites has dramatically boost the industry to new heights. The need to understand the effects and influencing factors of eWOM messages on youth’s engagement in direct selling can provide an insight to the direct sales industry as well as to b...

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Bibliographic Details
Main Authors:	Chan, Joon Yang, Low, Boon Xian, Low, Joh Ann, Loo, Wen Lin, Tan, Kin Yu
Format:	Final Year Project / Dissertation / Thesis
Published:	2017
Subjects:	AI Indexes
Online Access:	http://eprints.utar.edu.my/2619/ http://eprints.utar.edu.my/2619/1/PR%2D2017%2D1406010.pdf

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