The Study of Visual Exaggeration in Fast Food Print Advertisements: an Insight into Mcdonald‟S Current Practices in Malaysia

QR Code

The Study of Visual Exaggeration in Fast Food Print Advertisements: an Insight into Mcdonald‟S Current Practices in Malaysia

Bibliographic Details
Main Author:	Ang, Siong Huat
Format:	Final Year Project / Dissertation / Thesis
Published:	2017
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/2558/ http://eprints.utar.edu.my/2558/1/MComm%2D2017%2D1100403%2D01.pdf

Similar Items

Malaysian attitude towards standardisation versus adaptation : a study of print advertisements / Keng Siew Li
by: Keng, Siew Li
Published: (2010)

Factors influencing customer loyalty towards fast food restaurants
by: Nezakati, Hossein *, et al.
Published: (2011)

Factors affecting employees’ job involvement in fast food industry
by: Gan, Chia Seng, et al.
Published: (2011)

Job characteristics affecting employees' job involvement in fast food industry
by: Nurul Salwana, Mohamad Kamal
Published: (2013)

Impact of food advertising in social media among local university students in Malaysia
by: Tan, Ai Ling *, et al.
Published: (2014)

Behavioral intention towards American fast food restaurants among Malaysian consumers
by: Chong, Chi Qing, et al.
Published: (2019)

A study of employees’ turnover intention among generation Y in fast food industry
by: Choong, Sok Nee, et al.
Published: (2013)

Factors selection fast food among customers in McDonald’s Kota Bharu / Norlaila Ismail
by: Ismail, Norlaila
Published: (2013)

Current state of safety climate among food delivery service in Kuantan
by: Nurliyana, Moh Hussin, et al.
Published: (2024)

Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities
by: Dennis, Achil
Published: (2002)

Relationship among service quality, food quality, perceived value, customer satisfaction and behavioural intentions in the Malaysian fast food industry / Seaw Thiam Chin.
by: Seaw, Thiam Chin
Published: (2010)

A Content Analysis of CSR Reporting in the Fast Food Industry: The Case of McDonald’s and Yum! Brands
by: Kuschmierz, Luise
Published: (2013)

Distributability of profits : an empirical investigation of current practices in Malaysia / Ravichandran K. Subramaniam.
by: K. Subramaniam, Ravichandran
Published: (2002)

Exploring mobile social media advertising towards purchase intention: the roles of Ducoffe’s web advertising model, credibility, and incentives
by: Chan, Wen Shen, et al.
Published: (2019)

The impacts of social media advertisements on millennial's consumption
by: Izian Idris, *, et al.
Published: (2020)

Perception of muslim consumers towards halal branding in advertising
by: Izian Idris, *, et al.
Published: (2020)

Attitude Towards Advertising: From Malaysians And Indonesians Perspectives
by: Hiram, Ting, et al.
Published: (2016)

The effect of online advertisement on young females' perception on beauty
by: Beh, Yin Ze, et al.
Published: (2018)

Exaggeration principle for CGI character visualization: A framework for Panglima Bukit Sadok / Goh Kiang Kuan
by: Goh , Kiang Kuan
Published: (2017)

Customers satisfaction towards the fast food restaurants' service quality: a case study in McDonald's, Kuching, Sarawak
by: Lim,, Sze Sze
Published: (2006)

Integrated Marketing Communication : An Exploratory Study Of Malaysian Advertising Agencies
by: Javasgi, Saeed
Published: (2009)

A study on the impact of Youtube advertising on Malaysian purchase intention
by: Hon, Nicholas Zi Jian
Published: (2019)

Workplace conflict affecting team performance in advertising industry at Klang Valley
by: Chong, Mei Poh, et al.
Published: (2011)

The sexual attitude of Malaysian adolescents towards sexual appeal online advertisements
by: Voon, Shu Shin, et al.
Published: (2020)

Consumer behaviour towards mobile advertising during National Recovery Plan
by: Wong, Shi Hui
Published: (2022)

The impact of gender differentiation in the social media influencer toward skin care advertisement
by: Chuah, Jing Mun, et al.
Published: (2020)

The influence of sexual appeal in advertising towards Malaysian cosmetic product buying behaviour
by: Law, Tsu Pin, et al.
Published: (2020)

Housing Market Dynamics: New Insights From The Indicator Approach
by: Voon, Zhi-Cheng, et al.
Published: (2016)

A comparative study on international marketing mix in China and India: The case of McDonald’s
by: Chan, S. Yeo, et al.
Published: (2012)

Rational versus emotional appeals for smartphone advertisement in triggering UTAR undergraduates purchase intention
by: Yeo, Wan Teng, et al.
Published: (2020)

A Study on That Attitude of Generation Y towards Social Media Advertising and the Effect on Purchasing Behaviour
by: Ohajionu, Uchechi Cynthia
Published: (2015)

Revealing the path to a green economy: Insights and recommendations for sustainable development in Malaysia
by: Nik Athirah, Nik Mahdi, et al.
Published: (2024)

A study of purchase intention of international fast-fashion brands of Malaysian Gen Y consumers
by: Ong, Derek Lai Teik *, et al.
Published: (2018)

Role Of Marketing Manager In Bridging The Gap In Contractual Agency-Client Relationship With Special Reference To Advertising In Malaysia
by: Raphael M., Mutiso
Published: (2009)

Factors that influence the effectiveness of online advertising in enhancing consumer's purchase intention among young adults in Malaysia
by: Izian Idris, *, et al.
Published: (2020)

Assessing the impact of advertisement towards Malay consumers: an empirical study of fast food restaurants in Malaysia
by: Haque, A. K. M. Ahasanul, et al.
Published: (2011)

Social Media Influencers, the New Advertising Agency?: Examining the Impact of Social Media Influencer Marketing on the Cosmetics Industry.
by: Stevenson, Summer, et al.
Published: (2022)

Mass media effects in formation of attitudes towards an internalized shopping center: The Conceptual understanding on the usefulness of advertising media
by: Izian Idris, *, et al.
Published: (2020)

The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers
by: Arman, Ahmad, et al.
Published: (2019)

Revisiting Attitude towards Advertising, its Antecedent and Outcome: A Two-Stage Approach using PLS-SEM
by: Ting, Hiram, et al.
Published: (2015)