Study of Consumer’s Perception towards Mobile Phones of China Brands in Ipoh

QR Code

Study of Consumer’s Perception towards Mobile Phones of China Brands in Ipoh

Bibliographic Details
Main Author:	Lai, Chi Choy
Format:	Final Year Project / Dissertation / Thesis
Published:	2015
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.utar.edu.my/2422/ http://eprints.utar.edu.my/2422/1/MBA%2D1401243.pdf

Similar Items

Factors affecting brand loyalty among Malaysian consumers in their choice of mobile phone brands / Bel Lew Lee Peng
by: Lew, Bel Lee Peng
Published: (2010)

Factors affecting consumer purchase intention towards apple mobile phone
by: Lee, Jia Xuan
Published: (2022)

Perception of muslim consumers towards halal branding in advertising
by: Izian Idris, *, et al.
Published: (2020)

Investigation on Customer-Based Brand Equity in Hypermarket : a case study in Ipoh
by: Cheng, Jap Xen
Published: (2015)

A Study of Generation Y’s Perception towards Chinese Smartphone Brands
by: Goh, Li Jie
Published: (2019)

Consumer behaviour of mobile phone users : a demographic and psychographic study / Yip Phoi Chee.
by: Yip, Phoi Chee
Published: (2004)

The Influence of Sales Promotion, Perceived Product Quality and Hedonic Perception on Consumers’ Purchase Intention - The Moderating Effect of Brand Awareness
by: Gu, Yi Chen
Published: (2019)

Consumer Innovativeness in Consumer - Company Relationship and Mediating Role of Consumer Value: An Empirical Study of Cell Phone Users in Pakistan
by: Shahid, Rasool, et al.
Published: (2017)

Factor Affecting Consumer Resistance to Paypal Mobile Payment Adoption: A Study of Generation X Consumers
by: Low, Kok Hau
Published: (2016)

Consumers' awareness of internet banking - a survey in Kuala Lumpur and Ipoh / Chan See Yan
by: Chan , See Yan
Published: (2001)

Perceived social media marketing activities and consumer-based brand equity
by: Koay, Kian Yeik *, et al.
Published: (2021)

A study of purchase intention of international fast-fashion brands of Malaysian Gen Y consumers
by: Ong, Derek Lai Teik *, et al.
Published: (2018)

Influence of Social Media Marketing, Brand Loyalty and eWOM Towards Consumers’ Purchase Intention
by: Bong, Wan Zhung
Published: (2017)

Luxury consumer behavior in Malaysia : Quiet brands versus loud brands / Mohammad Bagheri
by: Bagheri, Mohammad
Published: (2012)

MODELLING FACTORS INFLUENCING CONSUMERS TRUST IN E-COMMERCE IN SHANGHAI CHINA
by: Guan, Di, et al.
Published: (2023)

Consumer behaviour towards mobile advertising during National Recovery Plan
by: Wong, Shi Hui
Published: (2022)

Relationship Between Brand Equity And Consumer Purchase Decision: A Case Of An International Brand Of Footwear
by: Fadilah, Siali, et al.
Published: (2016)

Consumers' satisfaction and loyalty toward online purchase
by: Jee, Lui Yeh
Published: (2011)

Consumer perceptions towards fashion retailer loyalty programs and their impact on consumer loyalty / Tee Yee Hsia
by: Tee, Yee Hsia
Published: (2009)

Perception of consumer toward digital marketing strategy on international athleisure wear
by: Tan, Jian Ming
Published: (2019)

The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers
by: Arman, Ahmad, et al.
Published: (2019)

Gender differences in perceptions and attitudes toward online shopping: A study of Malaysian consumers
by: Lim, Yet Mee, et al.
Published: (2019)

Factors Influencing Consumers Willingness to Purchase Private Label Brands
by: Pang, Suk Min
Published: (2015)

Factors influence consumer decision making in purchasing mobile phone in Sibu
by: Tiew, Sing Lui
Published: (2012)

The Impact of Value Perceptions on Purchasing of Luxury Branded Products
by: Lam, Jeng Cherng
Published: (2016)

Dependent and non-dependent mobile phone users in urban Malaysia : a demographic and psychographic study / Kwan Wai Sin.
by: Kwan, Wai Sin
Published: (2004)

The adoption intention of Near Field Communication (NFC) - enabled mobile payment among consumers in Malaysia
by: Dhaarshini, Balachandaran
Published: (2015)

A study of consumers' global brand attitudes in Malaysia / Cheah Yee Nin.
by: Cheah, Yee Nin
Published: (2011)

Behavioral intention towards American fast food restaurants among Malaysian consumers
by: Chong, Chi Qing, et al.
Published: (2019)

Consumer's coping strategies toward packaging waste in food delivery service
by: Tan, Shin Rhu
Published: (2024)

INFLUENCE OF BRANDING ON THE INDIAN CONSUMER’S PURCHASE DECISIONS FOR MOBILE PHONES
by: Garg, Nitasha
Published: (2012)

Consumers’ perception in possessing trendy mobile phones
by: Mansor, Farida Pasha, et al.
Published: (2007)

Investigation consumers behavior toward mobile payment intention among universities’ students in Klang valley
by: Khew, Yi Fei, et al.
Published: (2019)

The determinants on Malaysian’s global branding perception in home appliances industry
by: Lee, Jassic Jie Xi, et al.
Published: (2019)

Repurchase intention towards Huawei smartphone brand
by: Wong, Jin Ee
Published: (2019)

RELATIONSHIP OF AUGMENTED REALITY MARKETING AND PERCEIVED PRICE ON CONSUMER PURCHASE INTENTION WITH MEDIATING ROLE OF BRAND IMAGE OF SHOPEE MALAYSIA
by: Tanah, Peter Kenny, et al.
Published: (2022)

Determinant Factors of Customer Satisfaction Degree of China Mobile in Beijing, China
by: Sun, Shuai
Published: (2016)

The influence of attitude, halal awareness, Islamic brand and product knowledge on purchase intention towards imported halal food among Muslim consumers in Malaysia
by: Amirul Shahrin, Suhaime
Published: (2019)

Validating a consumer-based service brand equity (CBSBE) model in the airline industry
by: Sarker, Moniruzzaman, et al.
Published: (2021)

Effectiveness of marketing communication strategies in influencing consumer knowledge on’s brand automotive lubricant
by: Tan, Cheong Lee
Published: (2022)