Factors Influencing Purchase Intention towards Dietary Supplement Products among Young Adults

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Factors Influencing Purchase Intention towards Dietary Supplement Products among Young Adults

This study aimed to explore the factors affecting young adults‟ purchase intention towards dietary supplement products. These factors included attitude towards consuming dietary supplements, subjective norms, perceived behavioral control, as well as demographic characteristics such as gender, income...

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Bibliographic Details
Main Authors:	Lee, Jia Hou, Lim, Kwoh Fronn, Yong, Kai Yun
Format:	Final Year Project / Dissertation / Thesis
Published:	2016
Subjects:	BF Psychology
Online Access:	http://eprints.utar.edu.my/2327/ http://eprints.utar.edu.my/2327/1/PY%2D2016%2D1304754.pdf

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