Research study on adoption of social media marketing in the enterprise (Malaysia context)
| Main Authors: | , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/1788/ http://eprints.utar.edu.my/1788/1/RESEARCH%2DSTUDY%2DON%2DADOPTION%2DOF%2DSOCIAL%2DMEDIA%2DMARKETING%2DIN%2DTHE%2DENTERPRISE.pdf |
| _version_ | 1848885518758051840 |
|---|---|
| author | Kee, Yong Hong Leow, Xin Yi Tang, Xin Yi Wong, Siong Mung |
| author_facet | Kee, Yong Hong Leow, Xin Yi Tang, Xin Yi Wong, Siong Mung |
| author_sort | Kee, Yong Hong |
| building | UTAR Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-15T19:23:53Z |
| format | Final Year Project / Dissertation / Thesis |
| id | utar-1788 |
| institution | Universiti Tunku Abdul Rahman |
| institution_category | Local University |
| last_indexed | 2025-11-15T19:23:53Z |
| publishDate | 2015 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utar-17882015-11-24T08:08:10Z Research study on adoption of social media marketing in the enterprise (Malaysia context) Kee, Yong Hong Leow, Xin Yi Tang, Xin Yi Wong, Siong Mung HF Commerce 2015-09-02 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/1788/1/RESEARCH%2DSTUDY%2DON%2DADOPTION%2DOF%2DSOCIAL%2DMEDIA%2DMARKETING%2DIN%2DTHE%2DENTERPRISE.pdf Kee, Yong Hong and Leow, Xin Yi and Tang, Xin Yi and Wong, Siong Mung (2015) Research study on adoption of social media marketing in the enterprise (Malaysia context). Final Year Project, UTAR. http://eprints.utar.edu.my/1788/ |
| spellingShingle | HF Commerce Kee, Yong Hong Leow, Xin Yi Tang, Xin Yi Wong, Siong Mung Research study on adoption of social media marketing in the enterprise (Malaysia context) |
| title | Research study on adoption of social media marketing in the enterprise (Malaysia context) |
| title_full | Research study on adoption of social media marketing in the enterprise (Malaysia context) |
| title_fullStr | Research study on adoption of social media marketing in the enterprise (Malaysia context) |
| title_full_unstemmed | Research study on adoption of social media marketing in the enterprise (Malaysia context) |
| title_short | Research study on adoption of social media marketing in the enterprise (Malaysia context) |
| title_sort | research study on adoption of social media marketing in the enterprise (malaysia context) |
| topic | HF Commerce |
| url | http://eprints.utar.edu.my/1788/ http://eprints.utar.edu.my/1788/1/RESEARCH%2DSTUDY%2DON%2DADOPTION%2DOF%2DSOCIAL%2DMEDIA%2DMARKETING%2DIN%2DTHE%2DENTERPRISE.pdf |