Research study on adoption of social media marketing in the enterprise (Malaysia context)

Research study on adoption of social media marketing in the enterprise (Malaysia context)

Bibliographic Details
Main Authors: Kee, Yong Hong, Leow, Xin Yi, Tang, Xin Yi, Wong, Siong Mung
Format: Final Year Project / Dissertation / Thesis
Published: 2015
Subjects:
HF Commerce
Online Access:http://eprints.utar.edu.my/1788/
http://eprints.utar.edu.my/1788/1/RESEARCH%2DSTUDY%2DON%2DADOPTION%2DOF%2DSOCIAL%2DMEDIA%2DMARKETING%2DIN%2DTHE%2DENTERPRISE.pdf
Description
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