Factors Influencing Purchase Intention of Starbucks

QR Code

Factors Influencing Purchase Intention of Starbucks

Bibliographic Details
Main Authors:	Yee, Cheng Pau, Mun, Kenny Wee Khai, Yee, Leow May, Ling, Yeo
Format:	Final Year Project / Dissertation / Thesis
Published:	2014
Subjects:	H Social Sciences (General)
Online Access:	http://eprints.utar.edu.my/1707/ http://eprints.utar.edu.my/1707/1/Preliminary_page.pdf http://eprints.utar.edu.my/1707/2/Factors_Influencing_Purchase_Intention_of_Starbucks_(PDF).pdf

Similar Items

Factors Influencing Generation Y‘S Online Purchase Intention In Book Industry
by: Chi, Angela Yong Yen, et al.
Published: (2014)

Factors affecting online purchase intention
by: Foo, Che Toang
Published: (2014)

Factors influencing purchase intention towards green cosmetics in Malaysia
by: Choong, Cai Wen
Published: (2023)

Investigation Of Factors Influencing Generation Y’s Purchase Intention On Functional Energy Drinks
by: Tan, Chin Pang
Published: (2015)

Perceived Risk On Online Purchase Intention On Apparels
by: Voon, Liew Chian, et al.
Published: (2014)

Factors influencing customer’s online purchase intention amongst Generation Z
by: Chong, Wan Sin, et al.
Published: (2022)

Customer profiling and segmentation of starbucks Malaysia: Empirical investigation during CMCO 2.0
by: Kamaruzzaman, Zetty Ain
Published: (2022)

Factors affecting consumers' intention to purchase an electric vehicle in Klang Valley
by: Tai, Yee Yin
Published: (2024)

The influence of ethnicity on social media influencer towards customer purchase intention
by: Lim, Yi Thing
Published: (2021)

The Moderator Role of Advertisement in Influencing the Purchasing Intention of Recyclable Product.
by: Fong, Kee Fei
Published: (2015)

Factors influencing coffee purchase intention among generation Z in Malaysia
by: Chan, Emily Kai An
Published: (2023)

Factors influencing the intention to use buy now pay later in Malaysia
by: Loh, Pui Yee
Published: (2023)

Factors of social media influencer on online purchase intention among generation Z
by: Soong, Vai Ven
Published: (2023)

BRAND IMAGE, STAFF INTERACTION BEHAVIOR AND OVERALL SERVICE QUALITY ON DECLINING SALES: A CASE STUDY OF STARBUCKS COFFEE MALAYSIA
by: Chee, Zhu Yang, et al.
Published: (2023)

Factors that influences purchasing behavior on smartphone among undergraduates
by: Huang, Wan Ee, et al.
Published: (2013)

Influence of consumer's knowledge in skin care product on purchase intention
by: Wong, Chui Yi
Published: (2023)

K-pop idolization influence fans' purchase intention
by: Tan, KaiWen
Published: (2024)

Study on determinants that influence female behavior towards purchasing intention of international fashion brands
by: Haslina, Abu Bakar
Published: (2011)

Customer Service Management on Enhancing Customer Loyalty in Food and Beverage Industry: Case Study of Starbucks Malaysia
by: Darren Chan, Chee Shern, et al.
Published: (2024)

The influence of materialistic and ethical values on the purchase intention of counterfeit luxury goods: The case of Malaysian undergraduate
by: Ong, Derek Lai Teik *, et al.
Published: (2013)

Factors Influencing Tertiary Education Students’ Intention to Work in Singapore.
by: Siew, Sock Yee, et al.
Published: (2016)

Factors Influencing Consumers’ Repurchase Intention Of Groupon
by: Ong, Andrew Lek Perng, et al.
Published: (2014)

Factors influence consumer decision making in purchasing mobile phone in Sibu
by: Tiew, Sing Lui
Published: (2012)

Public perception on the factors that influence customer loyalty on purchasing sportswear in Malaysia
by: Leong, Ryan Mingwan
Published: (2011)

Homeownership Intentions: The Influence Of Physical And Social Environment, Attitudinal Factors, Place Attachment, And Income Differentials
by: Hew, Wee Lim
Published: (2023)

PEER COMMUNICATIONS INFLUENCE ON PURCHASE INTENTION OF BEAUTY PRODUCTS
by: Wong, Wen Chee, et al.
Published: (2023)

The influences of celebrity endorsements on consumers' purchase intentions toward sports equipment
by: Chong, Wei Ni
Published: (2024)

Study Of Starbucks Corporations: Restructuring Challenges And Strategies
by: Beng, Ching Keng
Published: (2009)

Factors influencing consumers’ online purchase intention: A Study among University students in Malaysia
by: Cheng, Boon Liat *, et al.
Published: (2014)

Influence Of Service Quality And Servicescape On Customer Satisfaction Towards Behavioral Intentions In International Coffee Chains
by: Beh, Wei Wen, et al.
Published: (2014)

The impact of influencers' endorsement on Malaysian young adults' attitudes toward advertising and their purchase intentions
by: Norshahirah, Binti Abdul Razak
Published: (2024)

A Study Of Consumers’ Purchase Intention Toward Green Food
by: Thing, Er Lai, et al.
Published: (2014)

Factors that Influence the Intention of Becoming a Medical Facilitator in Malaysia.
by: Heligaa, Balasupramaniam, et al.
Published: (2017)

RELATIONSHIP OF AUGMENTED REALITY MARKETING AND PERCEIVED PRICE ON CONSUMER PURCHASE INTENTION WITH MEDIATING ROLE OF BRAND IMAGE OF SHOPEE MALAYSIA
by: Tanah, Peter Kenny, et al.
Published: (2022)

The effect of perceived risk in predicting gift purchase intention / Liew Cheng Siang
by: Liew , Cheng Siang
Published: (2018)

Factors Influencing Malaysian Youth Consumers’ Online Purchase Intention of Travel Products
by: Tee, Yee Teng
Published: (2018)

Factors Determining the Customers' Intention to Purchase OTC Products through E-Pharmacies
by: R., Krishnadas, et al.
Published: (2022)

Investigating factors of online payment technology in influencing consumer purchase behavior
by: Chua, Jun Quan
Published: (2024)

An Application of the Localization Strategy of MNCs in China: The case of Starbucks
by: GU, YIFAN
Published: (2017)

Pemediaan produk dan penggunaan logo Starbucks Coffee
by: Fauziah Ahmad,, et al.
Published: (2011)