Factors Influencing Generation Y‘S Online Purchase Intention In Book Industry

QR Code

Factors Influencing Generation Y‘S Online Purchase Intention In Book Industry

Bibliographic Details
Main Authors:	Chi, Angela Yong Yen, Chee, Chai Mei, Cheng, Chiang Fu, Von, Tee Yee
Format:	Final Year Project / Dissertation / Thesis
Published:	2014
Subjects:	H Social Sciences (General)
Online Access:	http://eprints.utar.edu.my/1706/ http://eprints.utar.edu.my/1706/1/factors_influencing_Generation_Y_s_online_purchase_intention_in_book_industry.pdf

Similar Items

“Influencer marketing: the impact of online influencers on Generation Y’s purchase intention in China”
by: Jin, Ming
Published: (2023)

A study of factors influencing generation Y’s purchase intention on luxury brand in Malaysia
by: Lim, Jiang Yi, et al.
Published: (2018)

Investigation Of Factors Influencing Generation Y’s Purchase Intention On Functional Energy Drinks
by: Tan, Chin Pang
Published: (2015)

Exploring gender differences on generation Y’s purchase intentions of prototypical and me-too brands
by: Quintal, Vanessa, et al.
Published: (2009)

Relationship of advertising appeal towards purchase intention of generation Y’s on online cosmetic product. / Siti Sofea Md Sazali
by: Md Sazali, Siti Sofea
Published: (2017)

Factors influencing Generation Y’s job application intention
by: Woon, Kong Yik
Published: (2012)

Factors Affecting Malaysian Generation Y’s Green Brand Perception And Purchase Decision
by: Wong, Wai Kei
Published: (2010)

Moderating effect of gender on factors influencing generation-y’s purchasing intention within the toy industry in Malaysia
by: Ong, Derek Lai Teik *, et al.
Published: (2015)

Generation Y’s behavioural usage of small businesses’ retail websites: gender difference
by: Lim, Allen, et al.
Published: (2023)

Factors influencing Malaysian Generation Y’s intention to purchase counterfeits of luxury brands product / Norfarhana Mohamad Fuad
by: Mohamad Fuad, Norfarhana
Published: (2015)

Factors affecting gen Y’s purchase intention of online shares: the fusion of online financial communication and social impact branding as an integrated marketing communication strategy
by: De Costa, Mohd Feroz Shah
Published: (2020)

Generation Y’s political participation and social media in Malaysia
by: Norshuhada Shiratuddin,, et al.
Published: (2016)

Malaysian Generation Y’s Acceptance Level towards Cosmetic Surgery
by: Kee, Cia Hee
Published: (2017)

Factors that influence generation Y’s cinematic experience towards the selection of cinema in Malaysia
by: Yong, Josephine Pui Mun, et al.
Published: (2017)

Generation Y’s Behavioural Usage of Small Businesses’ Retail Websites in Canada
by: Lim, Allen Chong Guan
Published: (2019)

The Study on the Factors That Affect Generation Y’s Impulsive Buying Behavior at Supermarket
by: Li, Song
Published: (2014)

A Study of Generation Y’s Perception towards Chinese Smartphone Brands
by: Goh, Li Jie
Published: (2019)

A study of social media’s effectiveness influencing consumer behavior in China: Generation Y’s purchasing behavior on cosmetic goods
by: Cui, Yuanshu
Published: (2014)

Generation Y’s Work Value in the Malaysian Health Care Equipment Retailing Industry
by: Zhang, Jun
Published: (2012)

Gen Y’s Needs and Intention to Stay in the Banking Sector, Mediated by Perceived Organizational Support
by: Zabedah Othman,, et al.
Published: (2017)

Human Resource Antecedents and Generation Y’s Job Motivation: A Case Study on Malaysian SMEs
by: Pui, Chien Ying
Published: (2014)

Influences of career establishment strategies on generation Y’s self-directedness career: can gender make a difference?
by: Wong, Siew Chin, et al.
Published: (2019)

Tendency of Generation-Y in Malaysia to Purchase Online Technological Products
by: Manimekalai, Jambulingam, et al.
Published: (2016)

Factor that influences online impulse purchase among generation Y in Malaysia
by: Chan, Man Ting, et al.
Published: (2019)

The influencing power of brand experience towards the purchase intention of fashion wear among generation Y
by: Choi, Wai Yan, et al.
Published: (2013)

Factors Influencing Malaysian Youth Consumers’ Online Purchase Intention of Travel Products
by: Tee, Yee Teng
Published: (2018)

Understanding the determinants of online hotel booking intentions
by: Lian, Sharon Sin Yee
Published: (2024)

E-commerce: A Study on the Online Purchasing behavior of Generation Y in Malaysia
by: Tan, Su Han
Published: (2009)

Environmental Concerns And Green Purchase Behavior Of Generation Y Consumers
by: Ting, Ang Wei, et al.
Published: (2014)

Purchase Intention towards Life Insurance Policies among Generation Y
by: Tay, Jing Ren
Published: (2014)

The intention to purchase plant-based meat among generation Y in Malaysia
by: Yap, Wai Hoong
Published: (2023)

Purchase intention of foreign instant noodle brands among generation Y
by: Ong, Teng Teng
Published: (2019)

Factors influencing clothing interest and purchase intention: a study of Generation Y consumers in Malaysia
by: Cham, Tat Huei, et al.
Published: (2017)

A conceptual framework to study effective short-video platform advertising on Chinese generation Y consumer online purchase intention
by: Sheng, Mengyan, et al.
Published: (2022)

An exploratory study of the factors influencing Generation-Y's purchasing intention within the toy industry in Malaysia
by: Ong, Derek Lai Teik *, et al.
Published: (2014)

An empirical investigation on the influence of online reviews affects the individual’s purchase intention in Malaysia
by: Ong, Wei Chi
Published: (2022)

Perceived Risk On Online Purchase Intention On Apparels
by: Voon, Liew Chian, et al.
Published: (2014)

Factors influencing customer’s online purchase intention amongst Generation Z
by: Chong, Wan Sin, et al.
Published: (2022)

Factors influencing consumers’ online purchase intention: A Study among University students in Malaysia
by: Cheng, Boon Liat *, et al.
Published: (2014)

Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
by: Quintal, V., et al.
Published: (2016)