Factors Influencing Generation Y‘S Online Purchase Intention In Book Industry
| Main Authors: | , , , |
|---|---|
| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/1706/ http://eprints.utar.edu.my/1706/1/factors_influencing_Generation_Y_s_online_purchase_intention_in_book_industry.pdf |
| _version_ | 1848885498548846592 |
|---|---|
| author | Chi, Angela Yong Yen Chee, Chai Mei Cheng, Chiang Fu Von, Tee Yee |
| author_facet | Chi, Angela Yong Yen Chee, Chai Mei Cheng, Chiang Fu Von, Tee Yee |
| author_sort | Chi, Angela Yong Yen |
| building | UTAR Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-15T19:23:33Z |
| format | Final Year Project / Dissertation / Thesis |
| id | utar-1706 |
| institution | Universiti Tunku Abdul Rahman |
| institution_category | Local University |
| last_indexed | 2025-11-15T19:23:33Z |
| publishDate | 2014 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utar-17062017-08-14T01:52:40Z Factors Influencing Generation Y‘S Online Purchase Intention In Book Industry Chi, Angela Yong Yen Chee, Chai Mei Cheng, Chiang Fu Von, Tee Yee H Social Sciences (General) 2014-11 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/1706/1/factors_influencing_Generation_Y_s_online_purchase_intention_in_book_industry.pdf Chi, Angela Yong Yen and Chee, Chai Mei and Cheng, Chiang Fu and Von, Tee Yee (2014) Factors Influencing Generation Y‘S Online Purchase Intention In Book Industry. Final Year Project, UTAR. http://eprints.utar.edu.my/1706/ |
| spellingShingle | H Social Sciences (General) Chi, Angela Yong Yen Chee, Chai Mei Cheng, Chiang Fu Von, Tee Yee Factors Influencing Generation Y‘S Online Purchase Intention In Book Industry |
| title | Factors Influencing Generation Y‘S Online Purchase Intention In Book Industry |
| title_full | Factors Influencing Generation Y‘S Online Purchase Intention In Book Industry |
| title_fullStr | Factors Influencing Generation Y‘S Online Purchase Intention In Book Industry |
| title_full_unstemmed | Factors Influencing Generation Y‘S Online Purchase Intention In Book Industry |
| title_short | Factors Influencing Generation Y‘S Online Purchase Intention In Book Industry |
| title_sort | factors influencing generation y‘s online purchase intention in book industry |
| topic | H Social Sciences (General) |
| url | http://eprints.utar.edu.my/1706/ http://eprints.utar.edu.my/1706/1/factors_influencing_Generation_Y_s_online_purchase_intention_in_book_industry.pdf |